DTC ecommerce
Catalog ads, creative tested at volume, and post-iOS attribution that actually holds up at scale.
Human craft. AI where it counts.
AI made every brand sound the same. We make yours impossible to ignore.
Performance marketing for DTC, local service, and SaaS brands that refuse to blend in. Sharp human creative, bulletproof tracking, and AI applied only where it moves the numbers — across Meta, Google, TikTok, and YouTube. US, UK & Australia.
We reply within one business day.
Sharp creative. Bulletproof tracking. Weekly reports that call out the truth.
+38%
ROAS lift in 90 days
47%
Cheaper leads, same spend
<$22
Booked calls for services
24h
Audit in your inbox
Meta, Google, TikTok, YouTube
Server-side tracking that survives iOS
Weekly reports with no spin
Diagnosis
Why your ads blend in — and bleed budget
Since everyone started running the same AI, most ads look identical and ROAS collapses the moment you scale. It is rarely the budget. It is the sameness, the tracking, and the four things below.
Creative that sounds like everyone else
AI-generated hooks, stock footage, the same three angles your competitors run. The feed scrolls past sameness in 0.8s.
Tracking held together with tape
Broken pixels, missing CAPI events, double-counted purchases. The algorithm is flying blind on your dime.
Optimising for the wrong thing
Awareness objectives stapled onto revenue accounts. You are paying Meta to teach you nothing.
One creative drop a month
That is not a testing program. That is a prayer.
Our process
How we actually run paid
Four steps. Zero fluff. Find the leak. Fix it. Scale what works. Kill what does not.
- STEP 01
Tear it apart
We rip into your ad account, pixels, CAPI, audiences, and creative library. You get a written kill list, not a 40-slide pitch deck.
- STEP 02
Rebuild the plumbing
Server-side tracking, account restructure, and a weekly creative pipeline built around your offer, not a template.
- STEP 03
Test on repeat
Fresh creative every week. Controlled budget moves. Dashboards you can actually read. No vanity metrics.
- STEP 04
Pour fuel on it
When a campaign clears the bar, we systemise the winners and push spend hard. Profitably.
Industries we know cold
Where we make ads pay back
We only take on verticals where the unit economics work and creative is the lever. If that is you, we move fast.
Local service
Medspas, dental, fitness, home services. We fill calendars with booked appointments. Clicks do not pay rent.
SaaS and B2B lead gen
Demos, MQLs, and pipeline weighted by revenue. We bid against the deal, not the impression.
Mobile apps and subscriptions
Install campaigns, paywall optimisation, and LTV-aware bidding for consumer subscription brands.
Results
Numbers that show up in the bank
Vanity metrics are cheap. These are the numbers our clients report when the quarter closes.
+38%
ROAS lift in the first 90 days
47%
Cheaper leads after we rebuild the creative
<$22
Booked calls for service brands
Proof
What clients tell us after the first 30 days
"We had three agencies before. None of them showed us our actual tracking gaps until New Public Media did the audit in week one."
Founder, DTC apparel brand
United States
"Within 30 days our cost per lead came down by 41 percent. The weekly Loom is the only agency report I actually watch."
Head of Growth, B2B SaaS
United Kingdom
"They restructured our Meta account in week one and our ROAS stopped fluctuating. The reporting feels like having an in-house team."
Director, Ecommerce brand
Australia
Featured markets
A global team with deep experience in the US, UK, and Australia
We work with agencies and brands worldwide. These are the markets where we run the most paid media, pricing is shown in your local currency on the booking page.
United States
US DTC, SaaS, and local-service brands. Meta, Google, TikTok, YouTube, USD reporting in your timezone.
United Kingdom
UK GDPR + PECR compliant tracking, CMP integration, GBP reporting. London, Manchester, Edinburgh and beyond.
Australia
AEST/AEDT operating hours, APP-compliant tracking, AUD margin reporting with FX overlay.
For agencies and consultants
You sell it. We ship it under your name.
Your client does not want a tool or a strategy deck. They want the thing built and live. You sell AI agents, MCP integrations, websites, and mobile apps as your own. Our AI-run delivery team builds them silently behind your brand. NDA on day one. Your client never hears our name.
AI agents and assistants
Claude, OpenAI, and custom-trained agents shipped under your brand.
MCP integrations
Custom Model Context Protocol tools that plug your client's stack into AI workflows.
Websites and landing pages
React, Next.js, and Lovable builds delivered fast, white-labeled, ready to hand off.
iOS and Android apps
Native and cross-platform apps engineered, tested, and shipped under partner agency names.
Internal tools and dashboards
Admin panels, analytics, and ops tooling that your clients can actually use.
Side by side
Two outcomes, one machine
Brands buy customers. Agencies buy finished delivery. Both run on the same AI-powered system — pick the outcome that matches your goal, or run both.
| Performance Marketing | White-Label Development | |
|---|---|---|
| Best for | Brands buying customers from paid channels | Agencies and consultants who need delivery muscle |
| What you get | Profitable Meta, Google, TikTok, YouTube campaigns | AI agents, MCP integrations, websites, and apps |
| Pricing model | Monthly retainer | Per-project or sprint-based |
| End client visibility | We are public on your account | NDA, white-labeled, fully silent |
| Typical timeline | Audit in 5 days, campaigns live in 14 | MVP in 4 to 6 weeks, larger builds quoted |
About the founder
Meet Nand Patel
Nand started New Public Media because most agencies sell motion and call it growth. He came up running paid, then started building software for the same clients who kept asking, "can you also ship the thing we are paying you to advertise?"
Today he leads a small operator team that runs paid acquisition for DTC, local service, and SaaS brands, plus a white-label engineering arm that ships AI agents, websites, and apps under partner agencies' names.
He cares about three things and three things only: creative that earns attention, tracking that tells the truth, and software that actually ships.
Frequently asked
Questions before the call
Everything you need to know before you book the audit.